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Frequently Asked Questions

❓ Frequently Asked Questions about the WOKFULL Franchise

🏙️ LOCATION & TRAFFIC

How do I know the chosen location will have enough foot traffic to be profitable?
We use an internal location validation methodology based on foot traffic, customer profile, nearby businesses, and demographic data. Each location is analyzed together with you using concrete tools and insights before any decision is made.
If I rent a street location and people don’t come, what should I do?
The risk is minimized through prior analysis, but if performance is below expectations, we step in with solutions: relocation, repositioning review, customer acquisition campaigns, layout redesign, or promotion.
Can I open anywhere? Or do I need your approval for each location?
Every proposed location is analyzed and approved by the WOKFULL team. We ensure it has real commercial potential and aligns with the brand direction.
Do you actively help me find and negotiate a good space?
Yes. We have partnerships with specialized agencies, databases of available locations, and we assist you with viewings, selection, and negotiation.
I already have a space—can I use it for the franchise?
Yes, if it meets WOKFULL location parameters (traffic, visibility, size, infrastructure). We will conduct an eligibility analysis together.
Do you guarantee real territorial exclusivity? Within what radius?
Yes. You receive geographic exclusivity within a radius proportional to the size of the city. This is contractually stipulated.
What happens if the concept doesn’t work in my city?
The model is validated in mid-sized cities. In rare cases, we analyze the situation individually and find a solution: remodeling, relocation, or negotiated exit. We don’t leave you without support.

🧰 OPERATIONS & STAFF

Do I need HoReCa experience to run this franchise?
No. You need discipline, an entrepreneurial mindset, and a willingness to learn. We provide all the necessary know-how: training, procedures, guides, and mentorship.
What if I can’t find good employees or they frequently leave?
We support you with recruitment templates, access to job networks, standardized onboarding, and continuous training. Additionally, the system is designed for low turnover and easy training.
Do you help with staff recruitment and training?
Yes. You receive support with recruitment, job descriptions, clear onboarding steps, and initial in-person training at the pilot location. Afterwards, you have access to video and written materials.
Can I manage the location remotely or do I need to be there daily?
During the launch phase (3–6 months), your presence is crucial. Once the system stabilizes, you can delegate to a local manager and monitor remotely through dashboards and KPIs.
Who handles deliveries, stock, orders, and inventory? Do you provide software for this?
You get access to an integrated POS system with modules for stock, inventory, orders, sales, and deliveries (Tazz, Glovo, Bolt). Everything is centralized in a single dashboard.
If I have operational issues, can I talk to someone from your team?
Yes. You have a direct line to our operational support team, including dedicated groups, monthly sessions, and urgent calls.
What happens if equipment issues arise? Who handles repairs?
All equipment is purchased through suppliers with national service and warranty. If an issue occurs, you notify the technical team and we arrange fast intervention or remote support.

📦 PRODUCTS & MENU

Which products sell best? Do customers in smaller cities understand the wok concept?
The most popular products are those with familiar flavors—chicken, beef, shrimp, and signature sauces. The concept is easy to understand because the experience is visual (live cooking) and interactive. Customers in mid-sized cities are increasingly open to international cuisine.
Who sets product prices? Can I run local discounts or offers?
You have a standard pricing grid, but you can run local promotions with the franchisor’s approval.
Could there be cultural resistance in more conservative cities?
Rarely. The “live cooking” format and generous portions help convert customers. Wokfull doesn’t sell “strange food,” but Asian-inspired reinterpretations adapted to local tastes. Visual communication and free samples help during launch.

💰 COSTS & INVESTMENT

What is the real total investment until opening?
Between €120,000 and €130,000, depending on space size, city, and local setup costs. This includes equipment, branding, setup, software, training, launch, and initial stock.
Realistically, how long does it take to recover my investment?
16–18 months
What monthly costs will I have besides rent and salaries?
  • Cost of goods: ~30%
  • Royalty: 4.5% of revenue
  • Marketing: 2% of revenue
  • Utilities: €1,200–€1,500/month
  • Consumables and maintenance: €400–€600/month
What exactly does the franchise fee include and what does it NOT include?

Includes: brand usage rights, full training, onboarding, operational guides, consulting, launch support, legal support, location selection consulting, access to a supplier network with preferential pricing.

Does NOT include: space setup, rent, equipment, local legal costs, utilities.

📢 MARKETING & PROMOTION

Do you actively help attract customers to my location?
Absolutely. You receive a launch plan, local promotion kit, paid campaigns, graphics, video, social media support, and community activation guides.
What exactly does “marketing support” include?
  • Post templates
  • Monthly content plan
  • Meta and Google ads
  • Support for local campaigns
  • Newsletters, posters, print materials
  • Support from a marketing specialist

📜 CONTRACT & LEGAL

What rights and obligations do I have under the franchise agreement?
You have exclusive territorial rights, access to the system, training, and support. Obligations include respecting standards, monthly reporting, and paying royalties.
Can I exit the contract if the business doesn’t work? What penalties apply?
There is an exit option. Penalties depend on the remaining contract duration. Everything is transparent in the agreement.
Can I extend the contract at the end?
Yes, by paying a new franchise fee, which will be added to the initial agreement.
Under what conditions can my franchise rights be revoked?
Only in serious cases: failure to meet standards, brand damage, fraud, or non-payment of royalties. A remediation period is always granted before any decision.

🔁 RELATIONSHIP WITH THE FRANCHISOR

What support do I receive after opening, long-term?
Operational mentorship, marketing support, continuous new materials, monthly sessions, quality checks, and active internal groups with best practices.
How often do you conduct operational checks or mentoring visits?
Monthly by default + on request. In the first months, contact is weekly and very close.
Do you have a dedicated support team or just one person?
We have a full team: operations, marketing, HR, and IT. Each franchisee has a dedicated consultant.
Can I open a second location if the first one performs well? What are the conditions?
Yes, if the initial location is profitable for at least 6 months and meets the established KPIs. You receive priority for expansion.